AI Insights · Timothy · January 2022
Top 5 Play Pass Games on Unified Platform in Uruguay Q4 2021
Explore the performance of top Play Pass games in Uruguay during Q4 2021, including trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top Play Pass games in Uruguay displayed varying trends in downloads, revenue, and active user metrics. Here’s a closer look at the performance data for the top five games.
LEGO® DUPLO® WORLD exhibited a notable increase in weekly downloads, starting from 40 at the end of September and peaking at 407 in mid-November. Weekly revenue fluctuated, with a high of approximately $88 in late October and another peak of $83 in mid-December. Active users saw a significant rise from 133 in late September to 567 by mid-November, before stabilizing around 159 towards the end of December.
Hungry Shark Evolution experienced a steady stream of downloads, averaging around 600 weekly, with a notable spike to 733 in the final week of December. The game's revenue showed variability, peaking at $86 in late October. Active users remained robust, though there was a gradual decline from 5.7K in late September to around 4.3K by late December.
Kingdom Rush Tower Defense TD saw consistent weekly downloads, averaging around 160. Revenue showed a downward trend initially but recovered towards the end of the quarter, peaking at $37 in the final week of December. Active users remained relatively stable, with a slight dip in early December, followed by a recovery to 905 by the end of the year.
Disney Coloring World had fluctuating download numbers, with a peak of 147 in the last week of December. Revenue showed a consistent range with minor peaks, reaching up to $44 in early December. Active users saw an increase from 151 in late September to a high of 191 in early October, maintaining a range of around 120-175 towards the end of the quarter.
Pixel Art － Color by Number led in weekly downloads, peaking at over 2K in mid-October before stabilizing around 1K towards the end of December. Revenue fluctuated significantly, with a peak of $71 in early December. The app maintained a high number of active users, starting at 11.9K in late September and reaching 12.1K by the end of December.
For more detailed insights and data, visit Sensor Tower.
